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Disinformation in business
22 April 2026 • 16:30
-18:00 • Conference Room 7
Online broadcast session
Session translated simultaneously EN / PL
Thematic scope
Fake information, media manipulation, and their consequences for business: declining trust, share price volatility, disruption in relations with partners. Barriers to responding to threats: the rapid spread of fake news, lack of crisis procedures, and low risk awareness among managers. How to defend against it? Companies need to invest in reputation monitoring, communication standards, cooperation with regulators, and crisis strategies.
See the retransmission
Speakers
Mariusz Kaczmarek
Managing Director of the Technology Division, Totalizator Sportowy
Michał Kowalczyk
Research Director, Member of the Management Board, Institute for Market and Social Research (IBRiS)
Maciej Maciejowski
Chief Executive Officer, Gremi Media SA
Zenon Nowak
President, Polska Press
Małgorzata Sklorz
Director of Communications, PTWP Group
Renata Toczyska-Seliga
Global Corporate Communications Director, Medicover
Małgorzata Żmijewska-Kukiełka
President, Green Transition Hub Foundation, Communications Manager, Polish Wind Energy Association
Presentation
Moderation
Session partners
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