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Consumer 3.0 – emotions, data, loyalty

22 April 2026 • 16:30 -18:00 • Lower Lobby Stage
Online broadcast session Session translated simultaneously EN / PL

Thematic scope

The current model of retail as a creative response to changing needs and preferences of new generations of consumers (Z, Alfa, Silver). This trend encompasses purchasing psychology, personalised experience and purchase protection, winning consumer loyalty, and the impact of automation and algorithms on purchases. Purchases of tomorrow: between convenience and climate sensitivity. Customer experience – how can the use of emotions, data, and automation define the future of relationships with the consumer?

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