Speakers

A B C D F G H J K L Ł M N O P R S Ś T U W Z
Miguel Martins

Miguel Martins

Director of Development in Poland

IHG

Miguel is responsible for developing IHG’s brands in Poland and Eastern Europe countries, including Bulgaria, Czech Republic, Hungary, Slovakia and Romania, for both franchised and managed hotels.

With IHG since June 2015, Miguel was responsible for the signing of 19 new deals, the majority across Poland.

Miguel has extensive experience in hotel development and has been involved in over 30 projects in Europe. He also has over nine years of experience working on the Holiday Inn Express brand in Portugal, Northern Spain and Poland.

Prior to joining IHG, Miguel created the Polish Hotel Company which was responsible for the development of the Holiday Inn Express brand in Poland.  Miguel oversaw Holiday Inn Express Warsaw Airport from its conceptual design, financing, coordination with IHG and construction surveying, right through to its pre-opening and management. 

Participates in the sessions:

  • HOTELS

    An invasion of novices. Foreign hotel brands are penetrating the Polish market. How will they affect the industry?

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    An invasion of novices. Foreign hotel brands are penetrating the Polish market. How will they affect the industry?

    In Poland, hotel chains account for about 20 per cent of all hotels. Domestic and foreign operators see an opportunity to expand their presence there. An economic gap, new directions, concepts going beyond the existing standards in the sphere of design or spatial arrangement, and also a combination of functions – for instance, with co-working: What kinds of projects stand the best chance of success? Which locations are attractive? Who is afraid, or how the growth in supply of new facilities will affect the performance of existing hotels.

    An invasion of novices. Foreign hotel brands are penetrating the Polish market. How will they affect the industry?

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