AGENDA

2.30 p.m. - 3.00 p.m. Property Talks. Selectivity and quality instead of scale
The era of building for scale is over. What is replacing it? What defines the quality of properties? Is it standard, technologies, user experience, location, flexibility, or the resilience of the asset? To what extent are users ready to pay a premium for a better product and long-term value?

3.00 p.m. - 3.30 p.m. Property Talks. Relationships and long-term quality
Can relationships with tenants and users become a primary factor in the value of a property? How to build loyalty and trust in a world characterized by increasing competitiveness and rapidly changing needs? Should a property be perceived as a platform for services, experiences and relationships instead of offering usable space only?