AGENDA

New consumers, new needs. How have shopping malls been changing to attract the “home bird” generation?

18 September 2018 • 09:30-10:30 • Ballroom A

Thematic scope

Shopping malls no longer want to be shopping centres. Apart from shopping full of experience and modern technologies, they offer: cinemas, bowling, gyms, extensive food courts. Investors invest in such spectacular ideas as: a Ferris wheel, rain forest, sea lions in a lake, ski slopes, wedding chapels, ... What will the new dimension in shopping malls be?

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